HDA calls businesses for first wine and beer stroll

Wine tasting

The Hollister Downtown Association is organizing a downtown wine and beer stroll for Oct. 12, from 1 to 5 p.m. Local businesses that want to participate in what the HDA hopes will become an annual event still have time to sign up for a spot along the stroll by submitting a participation form by Aug. 15.
To sign up, businesses must pay a $100 participation fee that covers the cost of a temporary one-day liquor license. They will then be partnered up with a local winery that will pour one-ounce tastings at each site. The businesses will be included in an event map, with business names included in all advertising of the event. Local restaurants can provide specials on food and beverages during the event to have their location include on the event map.
The participating businesses will be required to have the building owner or landlord complete necessary paperwork to obtain the temporary liquor license. Businesses will also be asked to help sell tickets for the event at their locations.
Participation forms are available online at www.downtownhollister.org or by calling (831)636-8406.

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