Hollister council members want a better understanding of how airshow organizers plan to use $10,000 proposed for additional spending to promote the event.
Council members tabled a proposal from the Hollister airport director, Mike Chambless, to allocate the $10,000. Chambless had explained he expected to spend the additional money – last year’s event had $64,000 in expenses – on Bay Area television and radio commercials.
Councilman Victor Gomez, though, questioned how far the $10,000 would go in the Bay Area TV market, and Mayor Ignacio Velazquez wanted more details about how the airshow organizers would spend the additional money.
“What are we trying to do so we can focus those dollars on that clientele?” Velazquez said.
Council members agreed to put off the consideration so airshow organizers could come back with a more detailed marketing plan.
The idea for more spending on advertising comes after the fifth Hollister Airshow over Father’s Day weekend of this year. The annual event has lost money in four of its five years in existence. The first year was the only one in the black.
