Residents can offer input on branding April 11 at public
meeting
The Hollister Downtown Association has hired Arnett Muldrow
&
amp; Associates to conduct a Branding and Marketing Resource
Visit to the community of Hollister. The purpose of this effort is
to create a consistent marketing image for Downtown Hollister, the
community, and its partners to use for a variety of purposes
– building local pride, recruiting investment to the community
and marketing Hollister to visitors. Arnett Muldrow
&
amp; Associates, Ltd. of Greenville, South Carolina has
completed branding and marketing programs for more than200
communities in 27 states.
Residents can offer input on branding April 11 at public meeting
The Hollister Downtown Association has hired Arnett Muldrow & Associates to conduct a Branding and Marketing Resource Visit to the community of Hollister. The purpose of this effort is to create a consistent marketing image for Downtown Hollister, the community, and its partners to use for a variety of purposes – building local pride, recruiting investment to the community and marketing Hollister to visitors. Arnett Muldrow & Associates, Ltd. of Greenville, South Carolina has completed branding and marketing programs for more than200 communities in 27 states.
The Branding and Marketing Resource Visit for the HDA will begin April 11 with a tour of the community and a series of roundtable meetings with various stakeholder groups. The public is invited to share their thoughts on the marketing image for Hollister by attending a roundtable meeting April 11, at 5:30 p.m., at the Veterans Memorial Building, Rm. 218. This intensive process is designed to immerse the project team into the community of Hollister to develop a branding and marketing plan in a very short time frame. The project team will then spend the following day working on design concepts that will be presented to the public at the City of Hollister Council Chambers April 13, at 1 p.m.
The marketing and branding initiative was co-funded by a grant from the The Community Foundation for San Benito County and funding from The City of Hollister Redevelopment Agency. This effort is being led by the Hollister Downtown Association (HDA). The branding and marketing initiative also furthers the HDA’s mission of “Revitalizing the Historic Downtown District to be the hub of social and economic activity in our community.”
The schedule of meetings is: April 11, 12:30 p.m. – Tourism round table (anyone related to tourism)
2 p.m. – Leadership (elected officials, school board, civic leaders)
3:30 p.m. – Youth and Young Professionals (SBHS ASB youth leadership and young professionals)
5:30 p.m. – Community / General public (anyone who wants to participate)
April 12, Room 218 at the Veterans Memorial Building, 8:30 a.m. – HDA members and downtown businesses
April 13th City Council Chambers, 1 p.m. – Hollister Community Brand revealed
Those interested in participating are asked to RSVP for the session they would like to attend to the HDA office at 636-8406.
