Living the good life at your local Ikea
Where to find it: Mark lives in Ikea – marklivesinikea.com
Who runs the site: The site is run by Mark Malkoff, a
comedian/filmmaker who works for as an audience coordinator for
the
”
Colbert Report.
”
He created the site after he decided to live in Ikea for six
days while his New York City apartment was being fumigated.
Living the good life at your local Ikea
Where to find it: Mark lives in Ikea – marklivesinikea.com
Who runs the site: The site is run by Mark Malkoff, a comedian/filmmaker who works for as an audience coordinator for the “Colbert Report.” He created the site after he decided to live in Ikea for six days while his New York City apartment was being fumigated. Malkoff started his stay on Jan. 7 and is slowly uploading three to four videos a day about his stay.
Who is likely to use the site: People who have been to Ikea and find the idea of someone living in an Ikea for a week amusing.
Pros: The site offers background on Malkoff and other projects he has been involved in, such as his successful attempt to visit all 171 Starbucks locations in Manhattan in 24 hours. It lets viewers know Malkoff isn’t just a Joe Schmo who moved into Ikea, but a comedian/filmmaker who does stuff like this for a living.
The videos are uploaded on YouTube, but the site offers easy links to all of the videos in order. Viewers shouldn’t be fooled into thinking the videos are a realistic take on life in Ikea. Malkoff is a comedian/filmmaker who has access to a full film crew for his impromptu stay in Ikea. The videos are high quality with all the dozens of people behind the scenes. The best parts of the videos are often the shots of real Ikea customers and employees who seem to think Malkoff is a little bit crazy.
Cons: Malkoff should have dropped the pretense about not having any place to stay in the city. He mentions missing his wife, who obviously found a better place to stay than Ikea, and I think viewers would enjoy the whole project more if Malkoff dropped the pretense. Malkoff is acting and several scenes with Ikea “employees” or “customers” are clearly played by actors or were heavily influenced by Malkoff before the cameras started rolling.
