I heart trendspotting
Where to find it: I heart daily
– www.iheartdaily.com
Who runs the site: The site is maintained by Anne Ichikawa and
Melissa Walker, and is still in its beta phase. Ichikawa has worked
for ELLEgirl and Teen People. Walker has worked for ELLEgirl and
Seventeen Prom. The two call Brooklyn home and they try to help
girls stay in the know about the next cool thing.
I heart trendspotting
Where to find it: I heart daily – www.iheartdaily.com
Who runs the site: The site is maintained by Anne Ichikawa and Melissa Walker, and is still in its beta phase. Ichikawa has worked for ELLEgirl and Teen People. Walker has worked for ELLEgirl and Seventeen Prom. The two call Brooklyn home and they try to help girls stay in the know about the next cool thing.
Who is likely to use the site: The same people who read ELLEgirl and Teen People – tween and teen girls who are looking for a way to keep up on the latest music, trends and it celebrities.
Pros: The site is broken in to simple sections and is updated several times a week. The sections include style, entertainment, beauty and news. This week’s topics included articles about singer Katy Perry, a piece on an acne face cream and something about new President Barack Obama.
The posts are all written by the teenage girls who helped write the book “RED: Teenage girls in America write on what fires up their lives today.” The site creators use teenage writers to keep the content relevant for their users.
When users click on the articles and load the new page, they also have an option to share their articles through a variety of sources from e-mail, facebook, MySpace, and some other Internet programs that are less well known such as Reddit and Digg.
Users can also sign up for the daily newsletter and get the trends sent straight to their inbox.
Cons: The site is still in the beta phase so it is likely to get better with time. For now, just be aware that while it may look like the site is not loading properly it just requires users to scroll down to the bottom of the screen to get to the rest of the text.
