Marisa Otto is a local Edward Jones Financial Advisor who has been helping families and local businesses attain their financial goals. She can be reached at (408) 778-4400. Her office is located at 275 Tennant Ave., Ste. 206A, Morgan Hill. Her column runs

We’re well into the holiday season now. And while the holidays are joyous, they can also be expensive. In fact, at this time of year, many people make spending decisions they end up regretting. But you can enjoy the holidays and still stay on track toward your financial goals by following a few simple guidelines, including the following:

• Set a budget – and stick to it. Whether you’re buying gifts or hosting holiday parties, you need to establish a budget and not exceed it. The people to whom you’re giving gifts and entertaining do not expect you to dig yourself into a financial ditch on their account – and they wouldn’t want you to do so, either.

• Compare prices.  With some searching, you can almost always find less expensive versions of those gifts you’re considering. But a word of caution: The earlier you start hunting for bargains, the better your chances of finding good prices.

• Watch for “after-holiday” sales. The best bargains typically appear when the holidays are over. While these sales may not benefit you this year, they can prove quite valuable if you decide to “stock up” on gifts for the next holiday season.

• Don’t over-use your credit cards. Try to limit your credit card purchases over the holidays. If you must use a card, at least pick the one with the lowest interest rate – and do the best you can to pay off the card quickly. Over the last few years, Americans have actually done a pretty good job of lowering their household debt levels – and that’s definitely a movement in which you’ll want to participate. Keep in mind that the higher your debts, the less money you’ll have available each month to invest for retirement, college for your children or any of your other financial goals.

• Avoid dipping into long-term investments. If you find yourself coming up short when dealing with holiday expenses, you may be tempted to cash out at least a portion of your long-term investments. But this should be avoided, for at least two reasons. First, depending on the account you’re tapping into, you may face penalties, fees and taxes. Second, and perhaps even more importantly, you’ll be depriving yourself of resources you had earmarked for your key goals, such as a comfortable retirement. Of course, you may eventually be able to replace the funds you’ve withdrawn. But in the meantime, you’ve lost out on the growth potential these investments may have provided – and that period of lost opportunity typically cannot be regained.

• Build a “holiday fund.” It might be too late for this year but, once the holidays are over, set up a special account for next holiday season. Even if you put in only a small amount each month, you’ll be pleased with how much you can accumulate in a year. Keep the money in a liquid, low-risk account – one that’s separate from any money you use for your normal day-to-day expenses.

By following these suggestions, you may be able to take some of the stress out of this holiday season – and possibly even brighten all the other seasons of the year, too. 

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A staff member wrote, edited or posted this article, which may include information provided by one or more third parties.

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