With the likelihood of a new promoter on the way for the Hollister Rally, organizers must be more aggressive in marketing the city’s signature event across the region and beyond.
The promoter of the Hollister Rally for the past two years has departed from the role, and the Hollister Downtown Association is searching for a replacement to potentially put on a 2015 event.
North Carolina-based Worldwide Dynamics and the Hollister Downtown Association this week signed a five-year agreement to partner in overseeing future Independence Day motorcycle rallies.
The Hollister Motorcycle Rally returned July 5 with a huge influx of bikers on San Benito Street. See some of the events from the first day, including a roller derby demonstration, biker games, a jazz band concert and footage of the riders.
While motorcycle aficionados are likely looking forward to the return of the Hollister Motorcycle Rally this weekend, local nonprofits are also excited about what the revived event means for them.