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Hollister
April 3, 2026

Here, It’s a Town, Not Just a Brand Name

A controversy brewing over whether a local business can use the name "Hollister" on its clothing is much bigger than one person or merchant taking on a national retailer that sells the popular teenage clothing. This threat over trademark infringement allegations coming from Abercrombie & Fitch Trading Co. has potential to highly restrict that and other local businesses, as well as organizations and any other group wanting to use the hometown name on their brands.

Editorial: Move underscores that most officials aren’t ready for serious change

The relocation of three county departments to an office building on Technology Parkway reflects slow movement toward what are necessary and inevitable - bolder steps toward consolidation among local governments.

Even ‘safe and sane’ fireworks need some common sense

Don’t be misled by so-called “safe and sane” fireworks on this holiday, or any other. These sparklers can still blind and burn skin. They can ignite housefires and wildfires. They can kill or maim pets. The “safe and sane” designation assumes another very important ingredient:...

With growth unpredictable, focus on school’s urgent needs

The San Benito High School District has a tough task ahead in deciding how much of the school's facilities should get costly upgrades, and when they should occur, because it's nearly impossible to project future growth trends while the real estate industry remains in the dumps, and will for the unforeseeable future.

San Benito Foods, muffle the noise

San Benito Foods serves the City of Hollister in many positive

Don’t forget the homeless this year

With the dawning of the new year, our local government leaders

Rally gets back on the right track

Monday night's excellent showing at City Hall was a positive

Free Lance Editorial: SBHS should take its time on expansion

At some point, the San Benito High School District must expand and build a second campus. That some point, however, is nowhere near the radar in a county where residents are primarily concerned about getting by in the short term rather than betting the farm on the future.

Thumbs up, thumbs down: Forums highlight spirit

THUMBS UP: It's hard not to notice there are three open seats on

Editorial: Scams Target Retirees

A new year brings new goals, new challenges, and unfortunately for many of our older citizens, new opportunities to be taken advantage of, fleeced, scammed, and robbed by gentle-voiced “financial counselors.” As the Baby Boomers enter retirement, a special category of predators sees a potential...

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