Here, It’s a Town, Not Just a Brand Name
A controversy brewing over whether a local business can use the name "Hollister" on its clothing is much bigger than one person or merchant taking on a national retailer that sells the popular teenage clothing. This threat over trademark infringement allegations coming from Abercrombie & Fitch Trading Co. has potential to highly restrict that and other local businesses, as well as organizations and any other group wanting to use the hometown name on their brands.
Editorial: City wise to get rally rolling again
Officials are on the right track with planning for a revived motorcycle rally by hiring a qualified event manager, drastically cutting the law enforcement budget and - perhaps most poignantly - putting those hogs back on the main drag.
Editorial: Business community needs independent panel as go-to source
Every day that goes by with minimum economic progress and uncoordinated actions among local business interests highlights the critical need for an economic steering committee - comprised of leaders from the private sector - which works with local governments and potential developers to create prosperity.
Editorial: Unincorporated areas should catch up before countywide tax
Before supervisors think about asking countywide taxpayers to fork over more of their hard-earned money in an attempt to help solve their deficit problems, the officials should examine prospects for a “catch-up tax” that would put the county's sales tax for unincorporated areas on par with that of Hollister.






