Marisa Otto is a local Edward Jones Financial Advisor who has been helping families and local businesses attain their financial goals. She can be reached at (408) 778-4400. Her office is located at 275 Tennant Ave., Ste. 206A, Morgan Hill. Her column runs

About 45 percent of Americans make New Year’s resolutions, according to a survey from the University of Scranton. But the same survey shows that only 8 percent of us actually keep our resolutions. Perhaps this low success rate isn’t such a tragedy when our resolutions involve things like losing a little weight or learning a foreign language. But when we make financial resolutions – resolutions that, if achieved, could significantly help us in our pursuit of our important long-term goals – it’s clearly worthwhile to make every effort to follow through.
So, what sorts of financial resolutions might you consider? Here are a few possibilities:
• Boost your contributions to your retirement plans. Each year, try to put in a little more to your IRA and your 401(k) or other employer-sponsored retirement plans. These tax-advantaged accounts are good options for your retirement savings strategy.
• Reduce your debts. It’s not always easy to reduce your debts, but make it a goal to finish 2014 with a smaller debt load than you had going into the new year. The lower your monthly debt payments, the more money you’ll have to invest for retirement, college for your children (or grandchildren) and other important objectives.
• Build your emergency fund. Work on building an “emergency fund” containing six to 12 months’ worth of living expenses, with the money held in a liquid account that offers a high degree of preservation of principal. Without such a fund, you might be forced to dip into your long-term investments to pay for emergencies, such as a new furnace, a major car repair and so on. You might not be able to finish creating your emergency fund in one year, but contribute as much as you can afford.
• Plan for your protection needs. If you don’t already have the proper amounts of life and disability insurance in place, put it on your “To Do” list for 2014. Also, if you haven’t taken steps to protect yourself from the considerable costs of long-term care, such as an extended nursing home stay, consult with your financial professional, who can suggest the appropriate protection or investment vehicles. You may never need such care, but that’s a chance you may not want to take – and the longer you wait, the more expensive your protection options may become.
• Don’t overreact to market volatility. Too many people head to the investment “sidelines” during market downturns. But if you’re not invested, then you miss any potential market gains – and the biggest gains are often realized at the early stages of the rally.
• Focus on the long term. You can probably check your investment balance online, which means you can do it every day, or even several times a day – but should you? If you’re following a strategy that’s appropriate for your needs, goals, risk tolerance and time horizon, you’re already doing what you should be doing in the long run. So there’s no need to stress yourself over the short-term movements that show up in your investment statements.
Do whatever you can to turn these New Year’s resolutions into realities. Your efforts could pay off well beyond 2014.
Marisa Otto, CFP® is your local Certified Financial Planner™ for Edward Jones, and has been helping families and businesses for more than 10 years build and manage wealth. She can be reached at (408) 778-4400 or by email at

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. Her office is located at 275 Tennant Ave. Ste. 206A Morgan Hill.

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