Hollister Native American Gathering scheduled for July 15
The Hollister Native American Gathering committee, in collaboration with Laynee “BlueBird” Reyna and Elvira Zaragoza Robinson, invites Hollister and its surrounding communities to join Youth Alliance for the 1st Annual Hollister Native American Gathering, a vibrant and engaging event that aims to celebrate the...
Business Briefs 6/22
Michelle Cordova names sales associate for Coldwell Banker: Coldwell Banker Residential Brokerage, Hollister is pleased to welcome Michelle Cordova as its newest sales associate. In her new position, Cordova will specialize in residential sales in San Benito County.
Chamber, foundation honor award winners at Nov. 12 dinner, dance
The San Benito County Chamber of Commerce and its nonprofit foundation celebrated local people, businesses and organizations at the 101st annual awards dinner Nov. 12 at Leal Vineyards.
Honored during the dinner and dance celebration were 2022 award winners Marilyn Ferreria, Woman of the Year;...
A rodeo for everyone
The ninth annual Baler Buckaroo at Hollister High School on Oct. 23 brought classmates from all backgrounds and abilities together to enjoy an inclusive hands-on rodeo experience catered for students with special needs.
Hosted by the Hollister High FFA program, the Baler Buckaroo took place...
Local politician seeks to recall hospital board member
Board director Josie Sanchez's term is up in 2026
A ‘Bright’ night for Chamber Dinner Dance
The San Benito County Chamber of Commerce & Visitors Bureau held its 91st Annual Dinner Dance & Awards event at San Juan Oaks Saturday.
Don’t ignore state taxes in your tax planning
To keep more of what you make, tax planning at both the state
Heat advisory in effect for Bay Area, Central Coast
By late morning on Monday, temperatures around the Bay Area and Central Coast are forecast to rise rapidly and a heat advisory will be in effect for the entire region.
“A fall heat wave kicks off today and will last for several days,” the National...
Good Times purchases Watsonville Register-Pajaronian
Santa Cruz’s Good Times has purchased the 151-year-old Watsonville Register-Pajaronian and its companion publication Aptos Life from News Media Corp. of Rochelle, Illinois.
Good Times is an affiliate of New SV Media, which publishes the Free Lance. New SV Media will operate News Media’s four...













