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Hollister
December 16, 2025

Way to go, San Juan; too bad about the cherries

Thumbs up: For the San Juan Bautista Chamber of Commerce and the SJB Downtown Merchants Association and others that are trying to draw more tourists to their charming little town. They want to put a billboard on U.S. 101 to let passing motorists know the town is there; they are trying to attract bus tours; and they hosted a media day Thursday to try to spread the word. We wish them the best of luck. San Juan Bautista is an eccentric and fun burg that oozes personality. It deserves broad attention and the economic boost that will come with it.

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