Business

Incentives up to $5,000 are available for San Benito County residents who purchase or lease a new or used electric or hybrid vehicle.  The 2025-26 Electric Vehicle Incentive Program (EVIP) was launched July 1 by the Monterey Bay Air Resources District. Residents of Monterey and...

As vineyard manager at the 7,000-acre Paicines Ranch in San Benito County, Kelly Mulville has a rather significant task: he’s trying to practice organic, regenerative farming on 25 acres of vines while surrounded by hundreds of acres of vineyards being conventionally farmed.  “Our underlying philosophy...

More than 50 community entries—including a herd of cattle, marching bands, floats, horsemen and horsewomen (some in the Vaquero tradition), 2025 Miss San Benito Rodeo, wagons and many community groups—marched through downtown Hollister June 21 to kick off this year’s San Benito County Rodeo. The...

This past year has been a flurry of events, milestones, changes, victories and losses that shaped San Benito County. And as the region continues to face the challenges and embrace the hopes related to ongoing growth, 2026 promises to keep local communities moving and...

A pilot was taken to the hospital with injuries after two planes crashed at the Hollister Municipal Airport July 19, according to authorities. The other pilot involved in the crash was uninjured.  Hollister Police responded to a report that two aircraft had collided while landing...

San Juan Bautista-based El Teatro Campesino was named by Sen. John Laird as the 2025 Nonprofit of the Year for District 17.  “For over half a century, El Teatro Campesino has uplifted the voices of working people, celebrated Chicano culture, and inspired generations through the...

Art & Rebellion, a Santa Cruz-based self-described resistance group, staged a peaceful theatrical protest at Pacific Scientific Energetic Materials Company in Hollister on Aug. 21.  Garbed in brilliant colors, goofy hats, glittery jackets, bright red noses and curly wigs, waving umbrellas, batons and plungers, the...

With September comes the end of summer and with that comes the final Hollister Concert of 2025. Set amidst the stunning foothills and vibrant vineyards of Guerra Cellars in Hollister, the concert series is an unforgettable lineup of music, community and celebration under the...

The Northern California Renaissance Faire opens this weekend in northeast San Benito County, offering visitors a step back in time with a glimpse of medieval revelry, camaraderie, entertainment and competition.  Starting Sept. 13-14, the Renaissance Faire continues at Casa de Fruta on Saturdays and Sundays...

Author and youth advocate Roy Juarez, Jr. will appear for a book signing at Hill’s Bookstore in Hollister Aug. 5. The event is part of Juarez’s “Stories That Move” tour.  Juarez wrote “Homeless by Choice: A Memoir of Love, Hate, and Forgiveness” in 2018. A...