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Hollister
January 26, 2026

Mayoral candidates’ guest views on the economy

The following are links to guest views submitted by the four candidates for mayor. They answered the question: What is your plan to spur economic development in Hollister? 

Guest View: Snow wants to boost economy by creating jobs

My name is Keith Snow. My vision on creating a SPUR in the economic development for the city of Hollister – for one I will be an honest and loyal mayor for my city to me that is important. I want to boost the economic development by, creating local jobs. I want to bring back the idea of Wal-Mart which would create lots of jobs. I want to bring lots of businesses to our city we all know more businesses mean more customers more people will stop here instead of passing us by and more businesses mean more jobs! Which has taken a large hurt on the people since the big economic depression around the world? I want better business marketing programs to go in and work with the businesses so they can stay in business and prosper. We need to help each other not let each other fall short by any means. We definitely need to stop wasteful spending we need to prepare and be punctual with our budget it should be a priority to maintain. I received a phone call on Aug. 28th about the budget and I want to help as much as I can, there is a lot of resources out there. Such as a company called Moody’s which is a financial company from all over the world that helps in all sorts of way like budgets, financial advisors, helps cities to prosper up to 40 years longer, it has lots of useful tools and helps save cities money.

Guest View: Richman has array of proposals for economy

The first and most important step in securing our future is to place the goal of increasing private sector jobs and economic activity at the top of the priority list alongside public safety. That is the only way we can prosper without regressive taxes and fees. Things that have the attention of leadership usually get done.

Guest View: Velazquez says he will lead city down right road

As a candidate for mayor of Hollister I've been receiving many phone calls on my ideas and views on many of the current hot-button issues, such as Measure E and the dire financial straits that the city is currently facing. I'm also asked for my thoughts on the other candidates running for mayor of Hollister. But the top question I get is – are you crazy? Why would you want to do something where people will just criticize you and dig up everything about your life? The answer is always the same; if I don't try to do something those same people that complain about everything and everyone will continue leading us down the wrong road. Besides my life has always been an open book. Yes, like most business owners in Hollister and most residents I took a financial beating over the last several years. I struggled to keep my businesses open, I had my pay cut by 60%, I had to fight banks that wanted to close lines of credit and I even had trouble paying my mortgages and property taxes. Tough times to say the least, unfortunately many other local businesses couldn't make it through these tough times. I will use the lessons I learned over the last few years to help get us back on track. It's time we work together to support our local businesses so that they can support us.

Guest View: Emerson has three areas of focus for economy

If elected mayor, I will make economic development my number one priority. While everyone talks about economic development, I will pursue specific, real projects and policies.

Readers to Big Brothers in Washington: Get your minds off sex

Before she became the second woman ever on the U.S. Supreme Court, Ruth Bader Ginsburg argued victims’ sex discrimination cases in the Supreme Court. But she started saying “gender” instead of “sex”. After she noticed that the nine male justices’ concentration wandered off - every time she said “sex”.

Letter: Candidate says children are the future

My names Keith Snow, I am running for mayor of San Benito County Hollister, CA. I will be 47 years old next month. I am very knowledgeable and a strong-minded person. I know what the future of the city needs. And that is an honest, loyal mayor for the city, the people and the new generation. The children are our future.

Letter: Reader opposes idea for a special parks district

There isn't a snowball's chance that I will vote to give the county one dime more of my money, in the form of a special park district or any other gimmick they come up with. Why? Because I have waited over a year for the so-called "code enforcement office" to actually do any code enforcement.

Guest View: Johnny’s owner laments over last week’s stories

As a prominent business owner in Hollister for almost eighteen years I’ve heard the statement, “Why is your city so stupid?” so often that if I had a dime for every time I heard it I could have retired by now. I don’t read the Free Lance as often as I should because I repeat the question to myself after doing so and my reaction to this Friday’s issue was no exception.

Letter: Determining Hollister’s future

Hollister’s mayoral race is a chance for the residents to show that they want a better future. We must improve our long-term economic outlook and in-county employment while, at the same time, maintaining the things that make Hollister special – safety, recreation and, most of all, that personal small town and friendly semi-rural atmosphere.

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