Business

Thousands of motorcyclists, enthusiasts and curious onlookers packed downtown July 4 and 5 for the Independence Rally that roared into downtown Hollister, bringing with it a major boost to businesses and very few problems.  Several business owners said they saw their best weekend in years. Cosmos...

Martha’s Kitchen served a large turnout for their inaugural senior lunch service July 1 at the Pauline Valdivia Memorial Community Center.  With multiple City of Hollister and San Benito County representatives in attendance, Executive Director Bill Lee addressed the crowd. “Food is just a part of...

Incentives up to $5,000 are available for San Benito County residents who purchase or lease a new or used electric or hybrid vehicle.  The 2025-26 Electric Vehicle Incentive Program (EVIP) was launched July 1 by the Monterey Bay Air Resources District. Residents of Monterey and...

Praise be to the gods of pizza and pasta, and wine. Fridays and Saturdays have already become legend at Little Uvas and DeRose Vineyards on Fitzgerald Avenue in San Martin, where the hospitality flows like wine, and the woodfired pizza oven turns out pies...

The roar of motorcycles filled the air in downtown Hollister Saturday on day two of the 2025 Independence Rally. Thousands of motorcyclists, enthusiasts and curious onlookers packed downtown for motorcycle cruise-ins, live entertainment, beer gardens, food and merchandise vendors. Sponsored by the City of Hollister...

It’s that time of year when cherries are ripening and families from throughout the region enjoy a stroll through the orchards selecting their favorite types. At Fairhaven Orchards in Hollister, the Rajkovich family owned business has operated for more than 75 years and proudly continues...

Thousands of local residents and visitors enjoyed a sunny weekend in celebration of the 91st San Benito County Saddle Horse Show & Rodeo.  The three-day rodeo took place at Bolado Park Event Center in Tres Pinos, and featured a full slate of popular local traditions,...

The Hollister Independence Rally—a legendary celebration of motorcycles and the culture they have fostered—is returning to the city’s downtown in full force for the Fourth of July holiday weekend.  Sponsored by the City of Hollister and event promoter Roadshows, Inc., the two-day festivities include a...

Local sports teams and nonprofit organizations are raising money by selling “safe and sane” fireworks for the Independence Day holiday in Hollister.  Temporary stands can be seen in shopping center parking lots and other high traffic areas throughout the city. The fireworks for sale at...

More than 50 community entries—including a herd of cattle, marching bands, floats, horsemen and horsewomen (some in the Vaquero tradition), 2025 Miss San Benito Rodeo, wagons and many community groups—marched through downtown Hollister June 21 to kick off this year’s San Benito County Rodeo. The...